- Serif - e.g Times New Roman
- past, traditional
- Sans serif - e.g comic sans, arial, tahoma, verdana etc.
- modern and trendy
- Handwriting font - e.g monotype corsiva.
- more personal, addressing you personally as the reader
Front cover:
- Banner/Masthead = title; newspapers
- Sell lines = pieces of information around the magazine; selling what is inside
- Burst - graphic design element; generally includes text inside; is used to entice the reader and make it look more exciting
- Menu bar - advertises other things that are happening inside the magazine
- often at the bottom of the front cover
- Blue line - barcode, price, issue, date, web address
- Capital letters - to show important information
- Two types of magazine cover
- busy and cluttered, suggests value for money, exciting articles
- simple and clean, suggests sophistication and organisation
Images:
All camera shots from moving image are included in still image:
- Extreme long shot
- Long shot
- Wide shot
- Mid shot
- Close-up
- Extreme close-up
- Black/White - classical, timeless
- Strict colour scheme - three colour, keeps it tidy
Pages:
- Callout - a quotation taken from the text below and enlarged to draw attention
- Copy - what you call the article
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